Affise Technologies Ltd.

Affise Technologies Ltd. is a Lithuania-based technology firm specializing in performance marketing and mobile attribution. It provides innovative solutions to enhance marketing strategies for brands, agencies, and ad networks. Founded in 2016 and headquartered in Vilnius, Lithuania, Affise Technologies Ltd.

operates as a performance marketing platform. The company has engaged in a strategic pivot to focus on mobile attribution services. Dmitri Zotov is the founder, and Stanislau Litvinau serves as CEO. In January 2021, Affise raised USD 8 million in Series A funding led by LETA Capital and TMT Investments, bringing the total amount raised to USD 8 million through 2 deals.

Affise offers a comprehensive suite of products designed to streamline performance marketing and mobile attribution for various stakeholders, including ad networks, media buying teams, marketing agencies, and brands. Their core product, Affise Performance, serves as an all-in-one solution to manage partnerships, analyze marketing campaigns, and facilitate payments to affiliates. Additionally, the Mobile Attribution product aims to measure the effectiveness of mobile advertising campaigns, enabling marketers and mobile application developers to optimize their strategies for improved return on investment (ROI). The Affise iGaming product caters specifically to iGaming ad networks and operators, providing tools for managing partners, goals, commissions, and payouts.

Affise's offerings are utilized by over 1,000 clients globally, spanning diverse markets such as North America, Europe, Asia, and the Middle East, with applications in industries including eCommerce, finance, travel, and dating. Affise generates revenue through a subscription-based model that encompasses various products and services tailored to the needs of its client base. Clients engage in partnerships that typically involve payment structures based on performance metrics, allowing for flexible pricing based on the success of marketing campaigns. For instance, clients may subscribe to Affise's Mobile Measurement Partner (MMP) services, wherein they pay for features like real-time analytics and advanced attribution tools.

While specific pricing plans are not disclosed, the company offers tailored solutions across its product lines, which include flagship products such as Affise Reach and DataFusion. Transactions generally take place directly between Affise and its clients, establishing a business-to-business (B2B) relationship that emphasizes measurable growth and efficiency in affiliate marketing activities. In January 2021, Affise Technologies Ltd. raised USD 8 million in Series A funding co-led by LETA Capital and TMT Investments.

These funds will be utilized to expand its product offerings and provide marketers with a comprehensive platform designed to automate and enhance partnerships. The company is focused on developing new products and entering new markets, although specific regions and release dates have not been disclosed. Founder Stanislau Litvinau will remain CEO as the company executes its growth strategy.