Affinity Gaming Corporation

Affinity Gaming Corporation operates in the gaming and entertainment industry, providing diverse gaming services and engaging experiences across its properties, emphasizing high-quality dining options for a varied clientele. Affinity Gaming Corporation was founded in 2010 and is headquartered in Las Vegas, US. The company operates within the gaming sector, managing eight properties across Nevada, Missouri, and Iowa. In June 2021, Affinity Gaming entered into a merger with Sports Information Group, LLC, which are both portfolio companies of Z Capital Group, aimed at creating a larger gaming, digital and media platform known as Affinity Interactive.

The merger was completed in July 2021. Affinity Gaming has engaged in a total of 14 deals, with the most recent deal occurring on June 13, 2021, which resulted in a total amount raised of USD 51. 00 mn through a TRADE SALE involving Twin River Worldwide Holdings, Inc. Affinity Gaming primarily operates in the gaming and entertainment sector, offering a range of gaming services across its eight properties in Nevada, Missouri, and Iowa.

The offerings include a diverse selection of slot machines and table games, catering to both casual and avid gamers. Additionally, the company emphasizes high-quality dining options, enhancing the overall visitor experience. Through its commitment to service and atmosphere, Affinity Gaming aims to build long-term relationships with its clientele, promoting repeat visits and customer loyalty. Affinity Gaming generated revenue of USD 92.

90 mn in the most recent year, with an EBITDA of USD 13. 10 mn. Revenue primarily comes from gaming operations, including slot machines and table games, as well as food and beverage sales. The business model involves direct consumer engagement at its properties, where guests purchase gaming credits or participate in table games, leading to a straightforward revenue model based on consumer spending.

In June 2021, Affinity Gaming merged with Sports Information Group, LLC, to form Affinity Interactive, establishing a significant gaming, digital, and media platform with enhanced global growth prospects. The merger aims to leverage the combined strengths of both companies to explore new market opportunities. The recent funding from the merger will support initiatives to broaden their market presence and enhance the gaming experience, although specific new products or geographic expansion plans have not been detailed.