Affinion Group, Inc.
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Affinion Group, Inc. - overview
Established
1973
Location
Stamford, CT, US
Primary Industry
Marketing/Advertising
About
Affinion Group, Inc. is a US-based company that specializes in developing innovative consumer subscription products to enhance online transactions, providing robust identity and cyber protection services for its clients. Affinion Group, Inc. focuses on providing consumer subscription products aimed at enhancing online transactions and offering identity protection.
Founded in 1973 in Stamford, US, the company has undergone various strategic shifts over the years. Most recently, in 2016, General Atlantic exited its stake in Affinion Group. The company raised USD 125. 00 mn in its latest RECAPPITALISATION round, which also constitutes the total amount raised.
The firm has been involved in five deals to date, indicating active engagement in its market. Tenerity, a division of Affinion Group, provides a comprehensive suite of consumer subscription products that enhance online transactions and offer identity and cyber protection. Its Cashback solution connects shoppers with exclusive cashback deals through the integration of native ads into e-commerce sites, significantly increasing revenue potential compared to traditional advertising. Additionally, Tenerity’s established PrivacyGuard service offers tools for identity theft prevention and resolution, catering primarily to businesses in the United States and serving a global clientele.
In 2016, Affinion Group reported revenue of USD 969. 40 mn and an EBITDA of USD 160. 60 mn. The company generates revenue primarily through partnerships and subscriptions, leveraging its Cashback and PrivacyGuard services.
This transactional model fosters long-term partnerships with e-commerce platforms and retailers, enhancing the value proposition for consumers while driving revenue. Affinion Group plans to utilize the recent USD 125. 00 mn funding to enhance its existing products and expand into new geographic markets. This initiative includes upcoming launches of innovative features within its Cashback and PrivacyGuard services.
The company also aims to penetrate additional markets in North America and Europe by the end of 2024, capitalizing on the evolving consumer preferences for enhanced online transaction security. Recent financial transactions indicate a strategy focused on strengthening its market position.
Primary Industry
Marketing/Advertising
Sub Industries
Public Relations & Communications, Advertising Agencies & Media Buyers
Website
www.affiniongroup.com
Verticals
AdTech
Company Stage
Mature
Total Amount Raised
Subscriber access only
Affinion Group, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Completed | Franklin Madison Group LLC | - | ||||||||
| Unspecified Exit | Completed | Affinion Group, Inc. | - | ||||||||
| Bankruptcy/Write-off | Completed | Affinion Group, Inc. | - | ||||||||
| Add-on | Completed | SkyMall Ventures | - | ||||||||
| Add-on | Completed | Prospectiv | - |
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