Aesty Labs

Aesty Labs, located in Dubai, UAE, offers a virtual styling platform that allows users to transform outfits from social media into wearable looks, enhancing their fashion experience through innovative technology. Founded in 2024, Aesty Labs is a fashion technology company that provides a virtual styling platform. The company has secured funding, raising USD 1. 180 mn in its latest round on June 20, 2025, from investor Antler.

Aesty Labs is focused on creating solutions for fashion enthusiasts and everyday consumers seeking styling assistance. Aesty specializes in providing a virtual styling platform that transforms outfits showcased on social media into wearable looks that users can try on virtually. The core product offering includes an app that enables users to upload screenshots from platforms such as Instagram, TikTok, and Pinterest, allowing them to visualize how these outfits would fit their body and personal style. This innovative solution addresses common challenges faced by individuals in selecting outfits and encourages sustainable fashion practices by helping users mix and match new pieces with their existing wardrobe staples.

Aesty primarily serves a diverse clientele interested in fashion, including fashion enthusiasts, everyday consumers seeking styling assistance, and individuals looking to optimize their wardrobe, focusing on markets with a high concentration of fashion-forward consumers, particularly North America and Europe. Aesty generates revenue through a subscription-based model that provides users access to various styling features and personalized outfit recommendations. The app facilitates transactions directly between Aesty and its users, allowing for continuous engagement through recurring subscriptions. Revenue is also enhanced through partnerships with fashion retailers, offering shoppable links to items featured in users' virtual outfits, thus enabling seamless purchasing opportunities.

In June 2025, Aesty Labs raised USD 180,000 in pre-seed funding from new investor Antler. The company plans to utilize this funding to develop additional features for their app, enhancing user experience. Aesty is also targeting expansion into new geographic markets, particularly regions in Asia and additional areas within Europe, aiming for a broader international reach by late 2026.