Aerial Bouquets

Aerial Bouquets is a floral design company specializing in unique arrangements for events and gift-giving, offering customized bouquets and themed designs that enhance various occasions. Aerial Bouquets, founded in 1986 and headquartered in Chesterfield, US, specializes in floral arrangements. The company was acquired by SRP Companies on October 29, 2021. CEO Curt Terrace leads the company, which has completed one funding deal to date.

Aerial Bouquets specializes in the design and delivery of unique floral arrangements, primarily targeting the event and gift-giving markets. Their core product offerings include custom bouquets, themed floral designs, and event-specific arrangements for weddings, corporate events, and personal celebrations. The company serves customers in urban metropolitan areas across North America and Europe, catering to individual consumers, event planners, and corporate clients. The company's revenue model is based on direct-to-consumer sales and B2B transactions, focusing on individual clients and corporate partnerships.

Revenue is generated through a combination of single purchase transactions and ongoing partnerships, with pricing strategies reflecting the premium nature of their products. Following the acquisition by SRP Companies in October 2021, Aerial Bouquets plans to develop new product offerings and expand into the grocery channel, enhancing their merchandise categories. Funding from the acquisition will support these initiatives, enabling the company to access new markets and better serve existing customers.