Adwanted Group

Adwanted Group is a Paris-based company specializing in innovative software and data solutions for the media industry, providing essential tools for advertising management and optimization. Adwanted Group, founded in 2012 in Paris, France, focuses on delivering advanced solutions for media planning and management. The firm has successfully completed 9 deals, with its most recent being a Series C funding round on May 16, 2023, raising EUR 2. 5 mn and achieving a total amount raised of EUR 2.

5 mn. Emmanuel Debuyck is the CEO leading the company. Adwanted Group offers a comprehensive suite of software and data solutions tailored for the media industry. Core products include AdMonitor for tracking advertising expenses, Adwanted Connected for media planning in the UK, AdwOne for managing multimedia ad campaigns, Allocator powered by AI for resource optimization, and CTS Advertising for radio and TV campaigns.

These products serve a global clientele, including media companies, agencies, and advertisers in markets such as the United States, the United Kingdom, France, and Australia. In 2021, Adwanted Group reported a revenue of EUR 503,482. 1 with an EBITDA of EUR -103,507. 2.

The company generates revenue through various models, including subscription services and transactional fees for its platforms, which efficiently integrate into clients' advertising workflows. Following the successful Series C funding of EUR 2. 5 mn in May 2023, Adwanted Group plans to enhance its product offerings and expand into new geographic markets. The company is developing new features for its existing platforms and aims to enter additional regions by the end of 2024, leveraging the new funding to support these initiatives.