AdviseWell

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AdviseWell - overview

Established

2021

Location

New York, NY, US

Primary Industry

Financial Services

About

AdviseWell is a strategic consultancy firm that empowers companies by providing tailored advisory and investment services aimed at unlocking growth potential across various stages of development. Founded in 2021, AdviseWell is based in New York, US, and specializes in strategic consultancy. The firm has successfully completed 1 deal, with its most recent deal occurring on May 1, 2025. The founder's previous entrepreneurial endeavors prior to AdviseWell are not specified.


Advisewell specializes in providing strategic consultancy services aimed at unlocking growth potential for companies across various stages of maturity. Their core offerings include consultancy, advisory, and investment services designed to facilitate immediate impact while ensuring alignment with long-term business goals. The consultancy services involve embedded collaboration with client teams to analyze operations and develop effective sales processes, particularly in sectors such as Connected Television (CTV) advertising. Advisory services challenge clients to consider both short-term and long-term tradeoffs, becoming stakeholders in their growth journeys.


Additionally, AdviseWell engages in investment activities, focusing on early and growth-stage companies, participating in funding rounds from Seed to Series A. Their clientele spans a diverse range of sectors, including technology and media, with notable clients like Samba TV and Audience Town. AdviseWell operates across North America, with a keen interest in markets where they possess operational expertise. Advisewell’s revenue model is structured around consultancy fees, advisory retainers, and investment returns.


The firm engages in B2B transactions, primarily offering its services to mid-sized and larger companies looking for strategic guidance in their growth initiatives. Revenue is generated through tailored consultancy projects that often involve fixed fees or performance-based incentives, depending on the scope and duration of engagements. Additionally, their advisory services may involve ongoing retainers that ensure continuous support for clients navigating evolving market landscapes. In their investment activities, they focus on generating returns from equity stakes in companies they support, thereby aligning their financial interests with client success.


Specific pricing details for their services are determined on a case-by-case basis, reflecting the unique needs and contexts of each client engagement. In May 2025, AdviseWell raised an undisclosed amount of venture funding from new investor Antler. The firm plans to utilize this funding to enhance its consultancy offerings and to expand into new geographic markets with a focus on emerging sectors. Upcoming new product launches aim to further support companies in strategic planning and operational efficiency, though specific release dates have not yet been disclosed.


Targeted expansion regions include markets in the Midwest and the West Coast of the US by the end of 2026.


Current Investors

Primary Industry

Financial Services

Sub Industries

e-Financial, Accounting/Finance Software

Website

www.advisewell.com/

Verticals

Artificial Intelligence, FinTech

Company Stage

Early Stage

Total Amount Raised

Subscriber access only

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