Advertima AG

Advertima AG provides innovative in-store retail media solutions, utilizing advanced AI technologies to transform physical retail spaces into dynamic advertising platforms that enhance customer engagement and optimize marketing strategies. Advertima AG, founded in 2016, is headquartered in Sankt Gallen, Switzerland. The company specializes in in-store retail solutions, focusing on AI-driven audience analytics and advertising measurements. The founders, Amir Nahvi, Iman Nahvi, Mario Siano, and Nicolas Jedlicka, have combined their expertise to establish a strong presence in the retail media sector.

In July 2020, Advertima raised EUR 15 million in a Series A funding round led by Fortimo AG, bringing the total funds raised to EUR 15 million. The company has executed two deals to date. Advertima specializes in in-store retail media solutions, leveraging advanced AI technologies to transform physical retail environments into dynamic advertising channels. Their flagship product, Advertima Audience AI, utilizes real-time computer vision and audience analytics to provide retailers with the ability to measure ad effectiveness and optimize marketing strategies based on first-party shopper data.

By offering smart-targeting capabilities, Advertima enables businesses to access previously untapped media budgets and enhance supplier relations through validated ad spending. Their solutions are geared toward grocery retailers and brands looking to enhance customer engagement and loyalty by delivering personalized experiences. Advertima's products are currently available in various international markets, including Europe and the Middle East, where they cater to a diverse clientele ranging from large retail chains to independent grocery stores. Advertima's revenue model is primarily based on partnerships with retailers and brands, facilitating the monetization of in-store media through a subscription-based service that includes their Smart Signage technology.

The firm collaborates with clients by providing them with tools to deploy targeted advertising campaigns, which in turn generates new revenue streams for both parties. Transactions are structured around service agreements that outline the provision of technology, support, and data analytics, with clients accessing Advertima's capabilities to optimize their advertising spend and improve customer insights. The revenue generated from these engagements is amplified through the aggregation of audience data and performance metrics, which are essential for driving subsequent marketing strategies. Following their recent Series A funding of EUR 15 million in July 2020, Advertima plans to expand its product offerings and enhance its technology.

The company is actively designing new features for the Advertima Audience AI, aiming for a release in the upcoming year. Advertima is also targeting expansion into the North American market, with plans to establish operations by mid-2022. The funds raised will be allocated towards product development and market entry initiatives, supporting these growth strategies.