Adventure Central

Adventure Central is a technology company focused on delivering a Central Reservation System (CRS) tailored for the adventure and tourism sectors, enhancing operational efficiency and customer engagement. Adventure Central provides a robust Central Reservation System designed specifically for the adventure tourism industry. The firm is headquartered in Denver, US. Dick Schulte serves as the CEO of the company.

In March 2009, AdventureLink acquired Adventure Central for an undisclosed amount. The company has successfully raised a total of USD 3. 50 mn, with the latest funding round being a Series B led by AllegisCyber Capital, alongside investors Advantage Capital Partners and Wolf Ventures. Adventure Central specializes in a Central Reservation System (CRS) that streamlines operations for the adventure tourism industry.

Their services encompass reservation management, inventory maintenance, lead tracking, inquiry fulfillment, payment processing, and business performance assessment. These offerings are crafted to enhance customer engagement and operational efficiency, catering primarily to adventure tour operators and travel agencies in North America and Europe. Adventure Central generates revenue through a subscription-based model for access to its CRS platform. Clients, primarily adventure tour operators, utilize the platform for efficient reservation and customer management.

Revenue stems from these subscription fees, along with potential transaction fees for payment processing services, structured around tiered service packages tailored to clients' specific operational needs. Adventure Central plans to leverage its recent funding to enhance its CRS offerings and expand its market presence. The company is focusing on developing new features for its platform, with anticipated releases aimed at improving inventory management and analytics capabilities. Additionally, Adventure Central aims to enter new geographic markets, specifically targeting expansion into Asia and South America by late 2010.

The acquisition by AdventureLink in March 2009 aligns with these growth strategies, providing a foundation for increased market penetration and product development.