Advantage Barricade and RoadMarks, LLC

Advantage Barricade and RoadMarks, LLC provides specialized traffic management solutions, focusing on enhancing road safety for utility, broadband, and infrastructure projects across North America. Advantage Barricade and RoadMarks, LLC, established in 1998, operates in Albuquerque, US, delivering tailored traffic management services. In December 2020, the company was acquired by AWP, Inc. , a portfolio company of Blue Point Capital Partners and Riverside Company.

The transaction's financial terms were not disclosed. Advantage Barricade and RoadMarks, LLC specializes in comprehensive traffic management services, primarily for utility, broadband, and infrastructure sectors. Their core offerings include traffic control services and maintenance of traffic plans, ensuring safe project execution across diverse scales. The company serves municipalities, engineering firms, and contractors throughout the United States and Canada, providing a single point of contact for multiple project locations while ensuring localized support.

Advantage Barricade and RoadMarks, LLC generates revenue through B2B transactions, engaging in contracts with public and private sector clients for traffic management services. Their project-based pricing structure includes services such as traffic control planning and equipment rental, tailored to client needs. Flagship products like Truck Mounted Attenuators and Smart Work Zones contribute to revenue streams, supplemented by long-term partnerships with utility and infrastructure companies. Going forward, Advantage Barricade and RoadMarks, LLC plans to expand its offerings and geographic reach.

The company aims to design new products that enhance traffic management, although specific release dates have not been disclosed. Following the acquisition in December 2020, the company intends to leverage its parent company's resources to explore additional markets for expansion. This strategic growth will be supported by the integration of AWP's existing operational frameworks and partnerships.