Advanced Marketing Services

Advanced Marketing Services provides tailored marketing solutions for locksmith businesses, focusing on strategic consulting, website optimization, and targeted advertising to enhance visibility and customer engagement. Founded in 1994, Advanced Marketing Services operates from Knoxville, US, specializing in marketing solutions for locksmiths. The company was acquired by Baker & Taylor, a portfolio company of Castle Harlan, in March 2007 for an undisclosed amount. The founder's history and any previous ventures are not documented.

The company specializes in modern marketing solutions tailored specifically for locksmiths, leveraging a deep understanding of the unique challenges faced within this niche. Their primary offerings include strategic marketing consulting, website optimization, and targeted advertising campaigns designed to enhance visibility and customer engagement for locksmith businesses. These services are geared toward facilitating quick access to reliable locksmith services, particularly in urgent scenarios where customers require immediate assistance, such as lockouts. The target market encompasses local locksmiths who serve residential and commercial clients, focusing on regions within a one-hour drive to ensure effective service delivery.

The company’s marketing strategies emphasize establishing strong community ties and user-friendly web presence, optimizing for mobile access, and utilizing social media to connect with potential customers across various urban and suburban areas. The company's revenue structure is predicated on service-based transactions, primarily through consulting fees and marketing service agreements with locksmith businesses. Clients engage the company on a contractual basis, which may include one-time project fees or ongoing monthly retainers for continued marketing support. The pricing model is structured to accommodate various client needs, with different tiers based on the complexity and scope of services rendered.

Flagship services include comprehensive website design and SEO optimization, which are crucial for locksmiths seeking to improve their online visibility. By enhancing clients’ marketing efforts, the company fosters long-term partnerships that drive repeat business and customer loyalty within the locksmith industry. The company's future growth strategy includes designing new marketing products tailored for locksmiths, with specific launch dates not provided. Advanced Marketing Services aims to expand its operations into new markets within the US, focusing on urban areas that have shown growth potential by 2025.

The acquisition by Baker & Taylor in March 2007 is expected to facilitate these expansion plans by providing additional resources and support.