Adshel Street Furniture Pty Ltd
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Adshel Street Furniture Pty Ltd - overview
Established
1997
Location
Sydney, NSW, Australia
Primary Industry
Marketing/Advertising
About
Adshel Street Furniture Pty Ltd specializes in outdoor advertising solutions, offering innovative formats such as digital billboards and transit advertisements to enhance brand visibility and audience engagement across urban and suburban areas in Australia. Founded in 1997 and headquartered in Sydney, Australia, Adshel Street Furniture Pty Ltd provides outdoor advertising products. In June 2018, oOh! media Limited acquired Adshel for AUD 570 million.
The company has engaged in two notable deals since its inception, with the most recent occurring on June 23, 2018. The founder's history is not documented in the available information. Adshel offers a variety of advertising solutions, including digital billboards, transit advertising, and strategically placed static displays targeting high-traffic areas. These products aim to facilitate effective brand promotion for businesses across diverse sectors, serving both local and national audiences.
Their clientele includes retail brands, event organizers, and corporate advertisers, all focused on leveraging outdoor advertising for broader audience reach. In 2016, Adshel recorded a revenue of AUD 123. 76 mn and an EBITDA of AUD 30. 58 mn.
The company generates income primarily through advertising contracts with clients, employing time-based leasing agreements for advertising spaces. After being acquired by oOh! media Limited in June 2018 for AUD 570 million, Adshel is likely to utilize the resources from this acquisition to enhance its advertising solutions and possibly expand its geographic footprint. The company aims to introduce new innovative products and optimize its offerings in major urban centers across Australia.
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Digital Media
Website
www.adshel.com.au
Verticals
AdTech
Company Stage
Acquired
Total Amount Raised
Subscriber access only
Adshel Street Furniture Pty Ltd - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Adshel Street Furniture Pty Ltd | - | ||||||||
| Add-on | Completed | Adshel Street Furniture Pty Ltd | - |
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