Adpone, S.L.
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Adpone, S.L. - overview
Established
2015
Location
Barcelona, -, Spain
Primary Industry
Marketing/Advertising
About
Adpone, S. L. is a Spanish company specializing in advertising technology solutions that enhance the effectiveness of digital marketing for both publishers and advertisers, leveraging advanced programmatic advertising and header bidding technologies. Founded in 2015 in Barcelona, Spain, Adpone provides innovative advertising technology solutions to optimize revenue and audience engagement.
The company was recently acquired by SunMedia in October 2022, with financial terms undisclosed. Co-founders Alex Martinez and Ricard Luquero have previously been involved in ventures focusing on digital marketing and advertising technology. Adpone specializes in providing advertising technology solutions including programmatic advertising, header bidding technology, and digital marketing services tailored for desktop and mobile platforms. Their offerings are designed to maximize revenue generation and enhance user engagement, serving a diverse clientele across Europe, North America, and South America, including major publishers and media groups.
In 2022, Adpone reported a revenue of USD 17. 18 mn and an EBITDA of USD 2. 87 mn. The company's revenue model is based on business-to-business transactions, focusing on performance-based ad placements and customized service packages.
With the acquisition by SunMedia, Adpone aims to expand its market presence internationally and solidify its position within the advertising technology sector. The recent funding will support these initiatives, allowing for the development of new products and enhancements to current offerings. Specific plans include targeting new geographic markets for expansion, although detailed timelines and product launch dates have not been disclosed.
Current Investors
SunMedia Production, SL
Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers, eMarketing/Digital Marketing, Sales & Marketing Software
Website
www.adpone.com
Verticals
AdTech, Cloud Computing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Adpone, S.L. - timeline of key events
Adpone, S.L. - financials
| Fiscal Year Ended | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|
| Revenue (USD) | 2,462,500.3 | 5,013,383.1 | 11,124,511.8 | 24,774,049.5 | - | - | - |
| % Revenue Growth (YoY) | - | 103.6% | 121.9% | 122.7% | - | - | - |
| EBITDA (USD) | 270,675.4 | 991,090.9 | 2,653,370.3 | 10,707,966.4 | - | - | - |
| Operating Income (USD) | 267,839.3 | 986,260.8 | 2,648,663.6 | 10,702,614.4 | - | - | - |
| Operating Margin | 10.9% | 19.7% | 23.8% | 43.2% | - | - | - |
| % EBITDA Margin | 11.0% | 19.8% | 23.9% | 43.2% | - | - | - |
| NET Income (USD) | 193,980.9 | 678,702.6 | 2,019,188.8 | 8,105,203.4 | - | - | - |
| % Net Margin | 7.9% | 13.5% | 18.2% | 32.7% | - | - | - |
Adpone, S.L. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Adpone, S.L. | - |
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Adpone, S.L. - employee data
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