Adora Software Pty Ltd

Adora Software Pty Ltd is an Australian company specializing in automated journey mapping solutions, enhancing user experiences across diverse platforms by leveraging artificial intelligence to track and optimize user interactions. Established in 2023, Adora Software Pty Ltd operates out of Melbourne, Australia, focusing on automated journey mapping for product teams. In February 2026, Adora raised USD 7 million in seed funding led by investor Blackbird, with participation from other investors Skip Capital, Designer Fund, Garuda Ventures, and Co Ventures. Individual investors also participated in the round.

The company was founded by Nathan Scully and Omar Salem (CEO). Adora's primary offering is an automated journey mapping platform designed to enhance the product experience for users across various cohorts, devices, and language settings. The platform leverages artificial intelligence to continuously monitor user interactions, automatically mapping every screen and journey in real-time, thereby eliminating manual documentation. This enables product teams to gain immediate visibility into user behaviors, identify friction points, and streamline the debugging process.

Adora serves a diverse clientele, including companies like Chess. com and Notion, providing solutions that cater to product teams aiming for cohesive end-to-end user experiences. The platform is operational in several key geographical markets, encompassing North America, Europe, and Asia, allowing it to support a global user base in multiple languages. Adora's revenue model is primarily subscription-based, targeting businesses that require robust product insights.

Clients typically engage with the platform through various pricing tiers, which may include options for individual teams or enterprise-wide access, thereby accommodating different organizational sizes and needs. Transactions occur through direct B2B interactions, with companies subscribing to Adora's suite of services for continuous access to their automated journey mapping and insights. This structure allows clients to benefit from live data visualization and analysis tools, enhancing decision-making processes around product development and user experience optimization. Specific details regarding pricing plans or flagship services are not disclosed, maintaining a focus on the value provided rather than specific financial metrics.

The company charges USD 330 per month for its Explorer plan and USD 950 per month for its Business plan. Adora's strategy for future growth involves the development of new features and enhancements to its journey mapping platform, with potential new functionalities aimed for release in early 2027. The company plans to expand into additional markets across Asia and Europe by the end of 2026, with a focus on catering to local enterprises. The recent funding of USD 7 mn will support these initiatives, enhancing product capabilities and facilitating market entry efforts.