AdMission Inc.
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AdMission Inc. - overview
Location
Dallas, TX, US
Primary Industry
Marketing/Advertising
About
AdMission Inc. specializes in premium domain name services, focusing on high-value, catchy, and pronounceable domain names that help businesses enhance their online presence and brand identity. AdMission Inc. operates in the domain name service sector, providing businesses with quality domain options.
The company was acquired by The Cobalt Group in May 2008; financial details of the deal were not disclosed. It is headquartered in Dallas, US. AdMission Inc. primarily offers premium domain name services, emphasizing high-value, catchy, and pronounceable domain names for businesses looking to improve their online presence.
The flagship domain, Summit6. com, serves as an elite choice for companies aiming to enhance their brand identity. The service features a streamlined purchasing process, allowing clients to acquire domain names via a one-time payment or a structured payment plan. Its customer base includes small to medium-sized enterprises and startups across North America, Europe, and Asia, particularly within technology, e-commerce, and consulting sectors.
Revenue generation for AdMission Inc. is structured around direct sales of premium domain names through their transaction system, PDTransfer. Clients can either purchase domain names outright or via a payment plan with an initial payment followed by monthly installments. For example, acquiring Summit6.
com would entail an upfront payment of USD 1,209. 78, alongside monthly payments of USD 390 for 11 months. This pricing model enhances accessibility for varying business capital availabilities, supporting the establishment of a strong online identity crucial for business growth. In terms of future growth, AdMission Inc.
is focusing on expanding its product offerings and entering new markets. Although specific products and release dates have not been disclosed, the company is exploring additional premium domain options to meet growing demand. Plans are underway to target expansion into emerging markets in Asia by 2025. The funding from the acquisition by The Cobalt Group will be pivotal in supporting these initiatives, enhancing their operational capabilities and market reach.
Current Investors
Swiftsure Capital
Primary Industry
Marketing/Advertising
Sub Industries
Marketing/Advertising
Website
www.summit6.com
Total Amount Raised
Subscriber access only
AdMission Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | AdMission Inc. | - | ||||||||
| Buyout | Completed | AdMission Inc. | - |
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