ADM (Group) Limited
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ADM (Group) Limited - overview
Established
1992
Location
London, -, UK
Primary Industry
Marketing/Advertising
About
Based in the UK, ADM (Group) Limited is a marketing execution company that specializes in enhancing transparency and efficiency across marketing, procurement, and sales functions for its diverse clientele. Founded in 1992 and headquartered in London, UK, ADM (Group) Limited focuses on providing marketing execution solutions. The company was established by Reinout Albers and has adapted its strategy over the years to meet evolving market demands. In October 2021, the company secured an investment from Equistone Partners Europe, which was finalized in December 2021.
This investment was aimed at expanding ADM's service offerings and technology platforms. The company has been involved in a total of 1 deal, with the most recent deal date on 25 October 2021. ADM (Group) Limited offers a comprehensive suite of marketing execution solutions that enhance marketing, procurement, and sales functions. Their core products include intelligent technology platforms for seamless planning and execution of marketing campaigns and a centralized procurement platform featuring a Green Design Tool.
These solutions are tailored for global FMCG brands and retailers across Europe, North America, and the Asia-Pacific region, focusing on sectors like beverages, hospitality, and consumer goods. In the most recent year, 2022, ADM (Group) Limited reported a revenue of USD 109. 86 mn and an EBITDA of USD -8. 30 mn.
Revenue is generated primarily through B2B transactions, leveraging partnerships with retail and brand clients who utilize ADM's technology and services to implement effective marketing strategies, often through project-based contracts and subscription models. Looking ahead, ADM (Group) Limited plans to utilize the investment from Equistone Partners Europe to accelerate the expansion of its services and technology platforms. The company is also focusing on entering new markets, although specific regions and timelines were not disclosed. Upcoming product launches are in development to enhance client offerings and drive further growth.
Current Investors
Equistone Partners Europe
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Market Research & Consulting
Website
www.admgroup.com
Verticals
AdTech
Company Stage
Mature - Growth Capital
Total Amount Raised
Subscriber access only
ADM (Group) Limited - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Indicia Worldwide | - | ||||||||
| Add-on | Completed | Dass Inc. | - | ||||||||
| Add-on | Completed | Lapine Associates, Inc. | - | ||||||||
| Add-on | Completed | Effectus Partners | - | ||||||||
| Growth | Completed | ADM (Group) Limited | - |
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