Adjust GmbH
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Adjust GmbH - overview
Established
2012
Location
Berlin, -, Germany
Primary Industry
Software
About
Based in Berlin, Germany and founded in 2012, Adjust GmbH, formerly known as Adeven GmbH, provides automated marketing analytics solutions that help businesses to track, monitor, and measure campaigns. The company was founded by Christian Henschel and Paul H. Müller. In 2021, the company was acquired by AppLovin Corporation, a mobile game advertisement company that helps marketing teams to deliver and monetize targeted campaigns to users based on their interests.
The company works with advertisers, by offering marketing solutions such as mobile app attribution - detects the channel where users came from, Adjust Automate - to optimize campaigns across social media platforms, Unbotify – a machine learning-based solution tracks and simulate user’s behavior to fraud prevention, adjust dashboard – uses cohort analysis to track the user’s behavior towards campaign’s performance for insight, and Audience Builder – helps the business to segment users based on real-time data such as day of application installment and user’s device type.
Current Investors
AppLovin Corporation, YoungBrains, Target Partners
Primary Industry
Software
Sub Industries
eMarketing/Digital Marketing, Analytics & Performance Software, Application Integration Software, Sales & Marketing Software
Website
www.adjust.com
Verticals
AdTech, Artificial Intelligence, Artificial Intelligence, Big Data, Cloud Computing, Mobile Apps
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Adjust GmbH - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Adjust GmbH | - |
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