ADEY Innovation Limited

ADEY Innovation Limited, based in the UK, specializes in innovative water treatment solutions designed to enhance the efficiency and longevity of heating systems through advanced filtration technology and treatment products. Founded in 2003 in the UK, ADEY Innovation Limited focuses on water treatment solutions and has introduced several key products to the market over the years. The company was notably acquired by Polypipe Group plc in February 2021 for GBP 210 million, facilitating its growth strategy. The firm operates from its headquarters in Cheltenham, England, and has expanded its reach across various global markets.

ADEY Innovation Limited provides a range of water treatment solutions, including the MagnaClean® magnetic filter, which protects heating and cooling systems from sludge and corrosion. The company's product offerings encompass magnetic filters, water treatment chemicals, and digital water testing kits. ADEY serves a diverse clientele, including residential homeowners and commercial installers, across markets in the UK, Europe, North America, and China, addressing issues related to heating system inefficiencies caused by poor water quality. In 2023, ADEY Innovation Limited reported a revenue of GBP 52,215,421.

20 and an EBITDA of GBP 8,846,866. 70, driven by the sale of its water treatment products and services through a B2B model with various distributors and wholesalers. With the acquisition by Polypipe Group in February 2021, ADEY Innovation Limited is positioned to accelerate its growth initiatives, which include the development of new product offerings and the expansion into markets such as North America and Asia by 2025. The funding from the acquisition will strengthen ADEY's industrial and construction capabilities, enhancing their market position and product portfolio.