AddOnAuto

AddOnAuto provides a sophisticated platform for accessory sales specifically designed for automotive dealerships, streamlining processes and enhancing profitability through an interactive customer experience. Founded in 2008 and headquartered in San Francisco, US, AddOnAuto specializes in automotive accessory sales solutions. The company was acquired by Reynolds & Reynolds in January 2014, although specific financial terms were not disclosed. The CEO of AddOnAuto is Brandon Reynolds, and the founder is Brian B, who has a history of entrepreneurial endeavors in the automotive technology sector.

AddOnAuto, developed by Reynolds and Reynolds, offers a comprehensive accessory sales platform for automotive dealerships. This platform optimizes pricing, ordering, and fulfillment processes, enabling dealerships to increase profitability and simplify transactions. The service features an interactive digital presentation for customers to visualize accessories tailored to their vehicle models and trims, presenting cash and monthly payment options. It includes both OEM and aftermarket products and integrates with the Reynolds Retail Management System, making accessory information easily accessible for sales and service departments.

Its primary customers are automotive dealerships in North America looking to enhance their accessory sales and customer engagement. AddOnAuto generates revenue through transactions involving accessory sales on its platform. Dealerships leverage AddOnAuto to incorporate accessory offerings into vehicle sales deals, creating additional revenue streams. The transaction model is primarily B2B, where dealerships pay for access to the platform and utilize its features for direct consumer sales.

Pricing plans may involve subscription fees or transaction-based costs related to the volume of accessories sold. Key offerings include the AddOnAuto accessory configurator and sales performance tracking tools, contributing to the revenue success of dealerships using the service. Looking ahead, AddOnAuto plans to develop new products to further enhance their platform, focusing on feature upgrades and expansions to improve user experience. The strategy includes targeting new geographic markets within North America, with specific expansions anticipated by 2025.

The acquisition by Reynolds & Reynolds is expected to bolster these initiatives, utilizing the resources and expertise from this larger entity to enhance product offerings and market presence.