Adda247

Adda247, an Indian EdTech company, specializes in providing a versatile online learning platform aimed at equipping students for competitive examinations, with a strong focus on government job preparation. Founded in 2016 and headquartered in Gurugram, India, Adda247 operates as a leading educational platform geared towards helping students prepare for various competitive examinations. In October 2022, Adda247 raised INR 2. 79 billion in series B funding led by returning investor WestBridge Capital Partners, with participation from other returning investors Asha Impact, Info Edge Ventures and JM Financial.

New investor Google Holdings also participated in the round. Adda247 is a leading EdTech company in India, primarily focused on providing a comprehensive online learning platform for students preparing for various competitive examinations, particularly government jobs. The company offers a suite of products that includes live classes, mock tests, video courses, e-books, and printed books, all designed to enhance the learning experience for students. These offerings are tailored to address the specific needs of aspirants across multiple sectors, including Banking, SSC, Railways, Defense, and UPSC, among others.

Adda247 serves a diverse client base, including over 15 million active users and 9 million YouTube subscribers, primarily targeting students across India. Additionally, the company has made its study materials available in eight vernacular languages, expanding its reach to non-English speaking regions. The products are marketed and sold primarily through its online platform, which facilitates easy access for students across various geographical markets, including urban and rural areas throughout India. The company generate revenue through various subscription models and direct sales of its educational products and services.

Clients engage with the platform via different pricing plans, which may include one-time purchases of courses and subscriptions for unlimited access to live classes and mock tests. Adda247's flagship offerings, such as live coaching sessions and mock test series, play a critical role in its revenue generation, ensuring students have the necessary tools for effective exam preparation. The company's commitment to affordability helps it cater to a wide student demographic across India. The company will use the funding to further develop its technology, grow its team and enhance its product by developing new courses.