Adcities Peninsula SL

Based in Spain, Adcities Peninsula SL provides data-driven outdoor advertising solutions utilizing its AI model, Outdoor Media Intelligence (OMI), to optimize ad placements and enhance campaign effectiveness for clients across various markets. Adcities, founded in 2024 in Madrid, Spain, specializes in outdoor advertising solutions. In November 2025, Adcities Peninsula SL raised EUR 3. 1 million in seed funding led by Adara Ventures, with participation from Bynd Venture Capital and Purpose Capital.

Adcities specializes in outdoor advertising solutions through its innovative AI model, Outdoor Media Intelligence (OMI). This platform enhances the effectiveness of out-of-home (OOH) advertising campaigns by analyzing audience data, mobility patterns, and relevant points of interest to optimize ad placements. OMI functions by first receiving a campaign briefing, followed by a comprehensive analysis to identify target demographics and suitable media channels. This allows clients to achieve the highest affinity with their intended audiences, effectively transforming traditional outdoor advertising into data-driven, digital campaigns.

Adcities serves a diverse client base, including marketing agencies and businesses looking to elevate their advertising strategies across various geographical markets, including urban centers in North America and Europe. Adcities generates revenue primarily through a subscription-based model coupled with performance-based partnerships. Clients engage in transactions that involve launching targeted advertising campaigns using the OMI platform, which includes a fee structure based on campaign reach and effectiveness metrics. This transactional framework allows businesses to pay for their advertising efforts aligned with measurable results, such as audience engagement and foot traffic to physical locations.

By leveraging data analytics, Adcities offers clients a pay-as-you-go pricing structure, ensuring they only invest in campaigns that deliver tangible outcomes. The flagship service, OMI, acts as a cornerstone of Adcities’ offerings, driving both user engagement and revenue generation within the outdoor advertising sector. The company plans to use the funding from November 2025 to strengthen its OMI tech stack, expand its team and ad formats in Spain, and accelerate international growth starting in Mexico and other European markets.