ADBOT (Pty) Ltd

ADBOT (Pty) Ltd is a South African company providing automated digital advertising solutions focused on optimizing Google and Bing search ads for small and medium-sized businesses. Founded in 2019 in Cape Town, South Africa, ADBOT (Pty) Ltd specializes in automated digital advertising solutions. The company raised ZAR 7 million in funding led by Enygma Ventures on November 8, 2021, marking its first major investment round. Michelle Geere is the CEO, steering the company towards helping clients enhance their online advertising efforts.

ADBOT (Pty) Ltd offers automated digital advertising solutions primarily focused on Google and Bing search ads. They provide two main service plans: a 'Do It Yourself' option at R600 per month, allowing clients to manage their own ads, and a 'Done For You' plan for R2200 per month, where PPC experts handle campaign management for optimal performance. Their services are primarily tailored for the South African market, with potential appeal to international clients seeking automated advertising management. ADBOT (Pty) Ltd generates revenue through subscription-based models, with clients choosing between the 'Do It Yourself' plan at R600 per month and the 'Done For You' plan at R2200 per month, excluding VAT.

Clients are billed 30 days in advance for their chosen service plan, ensuring a consistent cash flow. To maintain uninterrupted service, ADBOT automatically charges clients’ cards when they have one week remaining in their budget. Following the ZAR 7 million funding raised in November 2021, ADBOT (Pty) Ltd plans to utilize these resources to expand its user base. While specific new products are not detailed, the funding will support initiatives aimed at increasing market penetration and possibly exploring international markets, though no specific timelines or regions have been announced.