Adanola Limited
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Adanola Limited - overview
Established
2015
Location
Manchester, -, UK
Primary Industry
Consumer Products
About
Based in the US, Adanola Limited offers premium activewear and casual clothing, focusing on stylish, functional apparel designed for active individuals looking for comfort and versatility in their everyday activities. Adanola Limited, founded in 2015, specializes in the design and production of activewear and casual clothing. The company is headquartered in Manchester, UK, and has engaged in a single investment deal as of August 6, 2025. The founder's background is not disclosed, but there are no known pivots in business strategy or changes in operations.
Adanola specializes in the design and production of premium activewear and casual clothing, catering to a diverse clientele seeking functional yet stylish apparel. Their core product offerings include sweatshirts, hoodies, leggings, sports bras, tops, shorts, and swimwear, all designed to meet the needs of individuals engaged in activities such as running, yoga, and casual outings. The company is also committed to digital accessibility, ensuring inclusivity for users with disabilities, and targets markets across North America, Europe, and Asia with its innovative clothing solutions. Adanola's revenue model is based on direct-to-consumer sales through its e-commerce platform, allowing customers to easily navigate product categories and purchase individual items or complete outfits.
The straightforward transaction structure enables customers to select products and sizes while using various payment options. Pricing reflects the brand's premium market positioning, with signature products like leggings and sports bras contributing significantly to revenue. In August 2025, STORY3 Capital Partners invested in Adanola Limited, enhancing the company's position in the activewear industry, although specific financial terms were not disclosed. The recent funding will support the launch of new products and the expansion into additional markets, although particular regions and release dates have not yet been specified.
The investment aligns with Adanola's strategic goals to strengthen its presence in the global activewear space.
Current Investors
STORY3 Capital Partners
Primary Industry
Consumer Products
Sub Industries
Accessories, Clothing, Recreational Hobbies & Sporting Goods
Website
www.adanola.com/en-us
Verticals
E-commerce
Company Stage
Mature - Growth Capital
Total Amount Raised
Subscriber access only
Adanola Limited - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Growth | Completed | Adanola Limited | - |
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