ADAMS OUTDOOR ADVERTISING LTD PARTNERSHIP

Adams Outdoor Advertising LP delivers impactful out-of-home media solutions through a wide range of billboard advertising formats, including traditional and digital displays, aimed at connecting brands with consumers effectively. Adams Outdoor Advertising LP focuses on out-of-home advertising, particularly through billboards. Founded in 1983 in Roswell, US, the company has made two notable deals, with the most recent occurring on September 2021, Searchlight Capital Partners and British Columbia Investment Management Corporation, along with the company's management, agreed to invest in Adams Outdoor Advertising LP. Financial terms were not disclosed.

Kevin Gleason serves as the CEO. Adams Outdoor Advertising specializes in high-impact out-of-home media solutions, particularly through its extensive array of billboard advertising formats, which include both traditional and digital displays. The company's core offerings are designed to connect brands directly with consumers in their everyday environments—such as where they live, work, and travel—by strategically placing advertisements in high-traffic locations. The end users of these advertising solutions range from local businesses to larger corporations seeking to promote products, events, or brand awareness.

Adams Outdoor operates in multiple geographical markets across the United States, including regions in the Southeast like North Carolina and South Carolina, as well as Midwestern states such as Michigan and Wisconsin, and parts of Pennsylvania. Through its comprehensive market knowledge and creative flexibility, the company aims to enhance the visibility and effectiveness of its partners' advertising efforts. Adams Outdoor Advertising generates revenue primarily through advertising contracts with businesses that seek to promote their brands via the company's billboard networks. Transactions typically involve B2B relationships, where clients negotiate advertising space for specific durations, often on a monthly or annual basis.

Pricing structures can vary based on location, format (traditional or digital), and the duration of the advertising campaign, but specific rates are established during contract negotiations. The company's flagship offerings revolve around its diverse billboard inventory, which includes digital billboards that can be updated frequently to reflect timely promotions or campaigns. Revenue is thus derived from direct partnerships with advertisers, leveraging both one-time campaign placements and ongoing contracts for extended visibility in selected markets. In September 2021, Searchlight Capital Partners and British Columbia Investment Management Corporation, along with the company's management, agreed to invest in Adams Outdoor Advertising LP, although the financial terms were not disclosed.

This investment aims to support the company's continued growth and accelerate the development of its capabilities across various forms of emerging technology. Adams Outdoor Advertising plans to expand into additional geographical regions, enhancing its market presence and service offerings as part of its growth strategy.