Ad Maiora
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Ad Maiora - overview
Established
1997
Location
Rome, -, Italy
Primary Industry
Marketing/Advertising
About
Ad Maiora is a digital marketing firm that delivers customized solutions in web marketing, social media marketing, and online advertising, aiming to enhance clients' online presence and brand visibility. Founded in 1997 in Rome, Italy, Ad Maiora specializes in providing digital marketing services, evolving its offerings to meet the changing needs of its clients. The company was co-founded by Fabio Scalet and Marco Boldreghini, while Fabio Russo currently serves as CEO. Ad Maiora operates with a focus on both Italian and international enterprises and has successfully completed 2 deals over its operational history.
Ad Maiora specializes in a comprehensive range of digital marketing services, including Web Marketing, Social Media Marketing, and Online Advertising. The company offers tailored strategies encompassing Search Engine Optimization (SEO), Link Building, and web analytics to enhance online visibility for its clients. Ad Maiora's services are aimed at addressing the challenges businesses face in establishing an effective online presence, optimizing their brand visibility, and engaging their target audiences across various digital platforms. Their client base comprises both Italian and international enterprises, and they have been operational since 1997, serving numerous sectors ranging from e-commerce to traditional businesses.
Geographically, Ad Maiora extends its services not only in Italy but also targets emerging markets in South America and other regions, demonstrating a commitment to helping businesses expand their digital footprint globally. Ad Maiora generated revenue of USD 1. 56 mn in 2023, with an EBITDA of USD 356,728. The company primarily engages in B2B transactions, offering services on a project or retainer basis.
Their business model includes partnerships with businesses seeking to enhance their digital marketing strategies, typically structured as monthly retainers or project-based fees depending on the complexity of the services provided. Ad Maiora plans to launch new products aimed at enhancing its digital marketing offerings, although specific release dates are not available. The company is also looking to expand into emerging markets in South America and aims to solidify its presence in these regions. Recent funding raised enabled Assietta Private Equity to exit their stake in Ad Maiora, although financial terms were not disclosed, indicating a shift in the company’s investment landscape.
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Public Relations & Communications
Website
www.admaiora.com
Total Amount Raised
Subscriber access only
Ad Maiora - timeline of key events
Ad Maiora - financials
| Fiscal Year Ended | Dec 31, 2013 | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 652,323 | 935,069 | 1,067,714 | 1,187,872 | 1,137,814 | 1,050,010 | 1,601,993 | 944,882 | 1,233,368 | - | - | - |
| % Revenue Growth (YoY) | - | 43.3% | 14.2% | 11.3% | (4.2%) | (7.7%) | 52.6% | (41.0%) | 30.5% | - | - | - |
| EBITDA (USD) | 25,240 | 48,020 | 95,777 | 35,167 | 125,052 | 157,923 | 402,651 | 108,278 | 313,632 | - | - | - |
| Operating Income (USD) | 24,408 | 44,095 | 89,907 | 27,605 | 113,708 | 145,984 | 386,981 | 93,568 | 300,554 | - | - | - |
| Operating Margin | 3.7% | 4.7% | 8.4% | 2.3% | 10.0% | 13.9% | 24.2% | 9.9% | 24.4% | - | - | - |
| % EBITDA Margin | 3.9% | 5.1% | 9.0% | 3.0% | 11.0% | 15.0% | 25.1% | 11.5% | 25.4% | - | - | - |
| NET Income (USD) | (235) | 15,505 | 48,793 | 6,459 | 73,954 | 88,085 | 277,718 | 49,007 | 217,748 | - | - | - |
| % Net Margin | (0.0%) | 1.7% | 4.6% | 0.5% | 6.5% | 8.4% | 17.3% | 5.2% | 17.7% | - | - | - |
Ad Maiora - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | Ad Maiora | - | ||||||||
| Unspecified Exit | Completed | Ad Maiora | - |
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Ad Maiora - employee data
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