Ad-Juster, Inc.
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Ad-Juster, Inc. - overview
Established
2007
Location
San Diego, CA, US
Primary Industry
Software
About
Ad-Juster, Inc. is a technology company specializing in advertising performance analytics and optimization solutions designed to enhance client revenue through comprehensive measurement and reporting tools. Founded in 2007 and headquartered in San Diego, US, Ad-Juster, Inc. provides a platform for advertising measurement and analytics.
In October 2019, Ad-Juster was acquired by DoubleVerify, Inc. , a portfolio company of Providence Equity Partners. The company has completed a total of 1 deal since its inception. The DV Publisher Suite is an integrated platform focused on enhancing advertising performance through diverse functionalities.
It offers measurement tools, insights analytics, and inventory management systems that enable effective ad delivery and revenue optimization. Clients can generate detailed reports to aid in decision-making, with capabilities for visual performance monitoring to track pacing and discrepancies. Targeted towards advertisers, publishers, and marketers, the suite services markets including North America, Europe, and Asia. The revenue model for the DV Publisher Suite operates on a subscription basis, allowing clients to access tools and analytics regularly.
Different service tiers are available, letting clients choose plans that align with their advertising needs. The flagship service provides real-time ad yield optimization, linking revenue growth to the use of analytics and fraud detection features. Specific pricing details are not disclosed, but partnerships typically reflect the value gained from enhanced inventory quality and campaign efficiencies. Following its acquisition by DoubleVerify, Inc.
in October 2019, Ad-Juster aims to enhance its product offerings and expand its market presence. The company plans to launch new features for the DV Publisher Suite in the upcoming year and is targeting growth in international markets, specifically focusing on Asia and Europe by the end of 2023. The recent acquisition is expected to support these initiatives by providing additional resources and strategic alignment with DoubleVerify's broader capabilities.
Current Investors
DoubleVerify, Inc.
Primary Industry
Software
Sub Industries
eMarketing/Digital Marketing, Sales & Marketing Software
Website
www.ad-juster.com
Verticals
AdTech, Cloud Computing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Ad-Juster, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Ad-Juster, Inc. | - |
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