Ad Fontes Media, Inc.

Based in Colorado, US, and founded in 2018 by CEO Vanessa Otero, Ad Fontes Media, Inc. , a. k. a.

Ad Fontes Media operates as a public benefit company that provides a platform for assessing the media's objectivity and bias. In July 2023, Ad Fontes Media, Inc. raised USD 4. 2 million in venture funding led by AION Capital Partners, with participation from the New Com­mu­ni­ty Trans­for­ma­tion Fund.

The company provides a Media Bias Chart® that rates media sources in terms of political bias and reliability. Ad Fontes Media also offers a data platform with integrated media bias intelligence solutions for media, brands, and media technology companies to utilize its news sources ratings for engaging with them for media planning. In addition, the firm offers a mobile application for both iOS and Android users to gain an understanding of the bias and reliability of news and news-like sources. The company generates revenue from the subscription of its interactive media bias chart for educational institutions at USD 274 per year for 250 seats and for individuals at USD 9.

90 per month. Ad Fontes Media plans to use its proceeds from July 2023 funding to expand its market reach, expand its team to 15 full-time core team members and 65 analysts, and add Brad Berens to the role of head of insights.