Active Junky

Active Junky is a cash back rewards platform designed to help consumers earn money back on their purchases from various retailers. It focuses on incentivizing online shopping across a wide range of products and services. Active Junky is a cash back rewards platform that allows users to earn cash back on purchases. The company was acquired by Purch in September 2015, a move that likely provided strategic alignment with its retail partners.

Active Junky is based in Denver, US, with operations primarily targeting the US and Canadian markets. The founder and CEO, Kevin Mcinerney, has been instrumental in guiding the company's growth since its inception. Active Junky specializes in a comprehensive cash back rewards platform, enabling consumers to earn cash back on purchases from a variety of retailers and brands. The platform partners with outdoor gear brands, athletic equipment retailers, and lifestyle product vendors, offering cash back incentives on items such as apparel, outdoor activity gear, and home essentials.

While predominantly focused on consumers in the United States and Canada, Active Junky is also expanding its reach into select international markets. Active Junky's revenue model is based on affiliate partnerships, earning commissions on sales made through its platform when users activate cash back rewards. The transactions occur when users purchase items via the Active Junky website or app. The company operates on a B2C model, allowing users to secure cash back offers from various featured stores, with cash back rates that can reach up to 30% for select products, thereby encouraging frequent shopping.

Active Junky plans to leverage strategic growth initiatives following its acquisition in 2015. While specific new product launches are not mentioned, the company is focusing on expanding its operations into new geographic regions, particularly targeting additional markets beyond the US and Canada. The funding from the acquisition is anticipated to support these expansion strategies, enhancing partnerships with retailers and broadening its consumer base.