Active Brands AS
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Active Brands AS - overview
Established
2009
Location
Oslo, -, Norway
Primary Industry
Consumer Products
About
Based in Norway, Active Brands AS operates in the outdoor and sports industry, providing innovative products that cater to athletes and outdoor enthusiasts, promoting an active lifestyle. Active Brands AS, founded in 2009, is headquartered in Oslo, Norway. The company specializes in outdoor and sports-related products, having successfully completed 2 deals, with the most recent deal occurring on February 21, 2022. In that transaction, FSN Capital and Verdane Capital Advisors acquired a majority stake in the company for NOK 1000.
000 mn, which has been fully raised. The leadership team includes CEO Christophe Merkel and Espen Krogstad. Active Brands specializes in a diverse range of outdoor and sports-related products aimed at promoting an active lifestyle for both professional and everyday athletes. The company’s core offerings encompass performance apparel, footwear, and equipment through its well-recognized brands such as Kari Traa, Sweet Protection, Dæhlie, Johaug, and others.
Each brand is designed to meet the specific needs of athletes and outdoor enthusiasts, providing innovative solutions that enhance performance in various environments. Active Brands serves a broad customer base that includes individual consumers, sports teams, and retailers across key geographical markets, including Scandinavia, Europe, and North America. By focusing on high-quality materials and cutting-edge designs, the company addresses the demands of athletes who seek reliable and functional gear for skiing, hiking, and other outdoor activities. Active Brands generated revenue of NOK 101,686,179 in 2023, with an EBITDA of NOK -6,423,305.
7. The company primarily earns revenue through direct-to-consumer sales and partnerships with retailers and wholesalers, offering various pricing plans for its flagship products. The recent investment from FSN Capital and Verdane Capital Advisors will strengthen Active Brands AS' position in the outdoor industry and support its international expansion and acquisitions. The company plans to launch new products focused on enhancing outdoor experiences and aims to enter new markets in Europe and North America by 2024.
Primary Industry
Consumer Products
Sub Industries
Clothing, Recreational Hobbies & Sporting Goods
Website
www.activebrands.com
Verticals
E-commerce, Manufacturing
Company Stage
Mature
Total Amount Raised
Subscriber access only
Active Brands AS - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Completed | Active Brands AS | - | ||||||||
| Buyout | Completed | Active Brands AS | - |
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