ACTIVATE HOLDINGS, INC.

ACTIVATE HOLDINGS, INC. is an influencer marketing platform that connects brands with creators, enhancing marketing strategies through innovative tools and analytics to foster authentic partnerships across various industries. ACTIVATE HOLDINGS, INC. operates as an influencer marketing platform, focusing on connecting brands with influencers.

The company was founded in 2007 in New York, US. It has successfully executed 7 deals, with its most recent deal occurring on August 25, 2020. The latest funding round, Venture Debt, raised SEK 30. 000 mn, adding to a total of SEK 35.

000 mn raised. The founders of ACTIVATE are Faizan Quadri, Jose Urrechaga, Minaal Mehra, and Saurabh Arora. ACTIVATE operates as a comprehensive influencer marketing platform that connects brands with creators to foster authentic partnerships. The core offerings include influencer discovery and casting tools that allow brands to define their casting lens by setting specific scopes of work and detailed filters such as engagement and audience demographics.

Additionally, the platform features an Influencer Relationship Management (IRM) tool designed to manage and optimize long-term relationships with influencers, enabling brands to track campaign performance through in-depth analytics. ACTIVATE serves a diverse client base, including brands in various verticals such as lifestyle, fashion, and consumer goods, as well as talent managers and advertising agencies seeking to enhance their influencer marketing strategies. The company operates primarily in the United States, but also extends its services to markets in Canada and the United Kingdom, facilitating campaigns that drive engagement and sales across these regions. ACTIVATE generates revenue through a combination of subscription-based models and service fees associated with its influencer marketing solutions.

Clients typically engage in partnerships that may include access to the platform's suite of tools for managing influencer interactions, often involving a tiered pricing structure based on the level of service and number of influencers managed. The revenue model encompasses direct-to-consumer engagements, where brands leverage the platform to activate influencer marketing campaigns, as well as B2B relationships with agencies that utilize ACTIVATE’s services for their clients. Specific pricing structures are tailored according to the needs of the client and the scope of their campaigns, aligning costs with the services provided, such as influencer discovery, campaign management, and analytics reporting. These strategic partnerships and transaction structures enable ACTIVATE to maintain a robust revenue stream while catering to the evolving demands of the influencer marketing landscape.

In August 2020, ACTIVATE was acquired by Impact Tech, Inc. , which is a portfolio company of Estalea, Providence Equity Partners, Redpoint Ventures, and Silversmith Capital Partners. Following this acquisition, ACTIVATE aims to expand its product offerings and enhance its technological capabilities to better serve its clients. The company plans to launch new features focused on data analytics and influencer engagement tools by the end of 2021.

Furthermore, ACTIVATE is looking to expand into new geographic markets, specifically targeting Australia and Western Europe, with plans to enter these markets by mid-2022. The recent funding will be utilized to support product development and the expansion of marketing efforts in these new regions.