AcreTrader, Inc.
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AcreTrader, Inc. - overview
Established
2018
Location
Fayetteville, AR, US
Primary Industry
Financial Services
About
Based in the US, AcreTrader, Inc. operates as a specialized platform facilitating investments in farmland, enabling investors to acquire shares in agricultural land assets to capitalize on the growing demand for food production. AcreTrader, Inc. provides a platform for farmland investment, allowing investors to purchase shares in agricultural land.
The company was founded in 2018 in Fayetteville, US, In August 2025, Proterra Investment Partners acquired AcreTrader, Inc. from Drive Capital, Anthemis Group, Narya, Jump Capital, Revolution Ventures, RZC Investments, and Revel Partners. Financial terms of the transaction were not disclosed. The acquisition will enable AcreTrader, Inc.
to strengthen its platform and expand its farmland offerings. The founders include Carter Malloy, Maël Hilpron, and Rachael Friedlander, with Abigail R serving as CEO. AcreTrader specializes in offering a platform for farmland investment, providing investors the opportunity to purchase shares in agricultural land assets. The platform allows users to invest in farmland focused on crops such as corn and soybeans, addressing the increasing demand for food driven by a rising global population.
By pooling investments from multiple investors, AcreTrader acquires farmland which is then leased to farmers for cultivation. The platform serves diverse clientele, including individual and accredited investors seeking alternative asset classes, primarily targeting regions in the United States rich in agricultural productivity. AcreTrader generates revenue by facilitating investments in farmland through structured transactions between investors and landowners. Revenue is derived from management fees associated with farmland holdings and potential profit-sharing arrangements based on agricultural investment performance.
Investors can engage with the platform either through a direct-to-consumer model selecting specific farmland investments or opting for diversified portfolios, with opportunities for partnerships with institutional investors or agricultural enterprises. In February 2022, AcreTrader, Inc. raised USD 21. 49 mn in Series B funding led by Drive Capital to finalize a land mapping and analytics platform.
The company plans to expand its offerings with new products and is focusing on increasing its market presence in regions with high agricultural potential. This strategic funding will support the development of innovative tools and services to enhance the investment experience for its users. In August 2025, Proterra Investment Partners acquired AcreTrader, Inc. Financial terms of the transaction were not disclosed.
Current Investors
Revel Partners, RZC Investments, Revolution Ventures
Primary Industry
Financial Services
Sub Industries
e-Financial, Investment Banking, Internet
Website
www.acretrader.com
Verticals
E-commerce, FinTech, Real Estate Tech
Company Stage
Mature
Total Amount Raised
Subscriber access only

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