Acquisio, Inc.

Acquisio, Inc. is a Canadian company that provides AI-driven tools for pay-per-click (PPC) management and programmatic advertising, enhancing the efficiency of digital marketing campaigns for businesses. Founded in 2003 in Brossard, Canada, Acquisio, Inc. specializes in digital advertising solutions.

The company was acquired by Web. com in November 2017; financial terms of the transaction were not disclosed. Acquisio was co-founded by a team of individuals with prior experience in technology and marketing. The company has raised a total of USD 12.

1 mn, primarily through its Series B round led by Tandem Expansion, which was completed in November 2017. Acquisio has engaged in 5 investment deals to date. Acquisio specializes in providing AI-powered pay-per-click (PPC) management tools and programmatic buying solutions aimed at streamlining digital advertising campaigns. The company’s core offerings include Acquisio Turing™, which utilizes machine learning to optimize campaign performance, and a comprehensive API for integrating data from various sources.

These tools address challenges in campaign management, enhancing cross-channel ad coordination, optimizing click-through rates, and facilitating detailed reporting on PPC and social media performance. Acquisio's products are utilized by marketing agencies, resellers, and businesses primarily in North America, focusing on markets that seek to enhance their digital advertising effectiveness through automation and data-driven decisions. Acquisio generates revenue through a subscription-based model, offering various pricing plans tailored to clients’ needs, including marketing agencies and resellers. The flagship product, Acquisio Turing™, operates on a tiered pricing structure, allowing clients to select the level of service that best fits their operational requirements.

Revenue is derived from recurring subscriptions for access to its platform, which includes advanced features such as campaign automation, optimization tools, and detailed analytics. These transactions typically involve direct partnerships with clients who utilize Acquisio’s tools to manage their digital advertising efforts, thus leveraging the technology to improve their overall campaign performance. Acquisio is focused on expanding its product offerings, including enhancements to Acquisio Turing™ to further optimize campaign automation and performance. Additionally, the company plans to target new geographic markets in North America and expand its presence in Europe by the end of 2023.

The funding raised in the Series B round will support these growth initiatives, allowing Acquisio to invest in product development and market expansion strategies.