ACE Tech Inc
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ACE Tech Inc - overview
Established
1999
Location
Auburn Hills, MI, US
Primary Industry
Financial Services
About
ACE Tech Inc specializes in automotive lead generation, connecting motivated buyers with dealerships through innovative marketing solutions. Their focus includes subprime leads and real-time customer engagement across a vast auto network. Founded in 1999 in Auburn Hills, US, ACE Tech Inc operates within the automotive lead generation sector. The company has undergone significant changes, being acquired by Internet Brands, a subsidiary of KKR, in June 2016.
The current CEO is Andre Guillaume, who has led the firm since its establishment. ACE Tech Inc has completed one significant deal to date. ACE Tech Inc, through its CarsDirect and Auto Credit Express brands, focuses on generating automotive and subprime leads that connect buyers with dealers. Their offerings include exclusive, real-time leads for new, used, and subprime buyers, as well as tailored finance leads.
They also provide marketing solutions to improve inventory visibility on their expansive network, attracting over 35 million users monthly. The firm serves a diverse clientele, including Spanish-speaking markets, and offers innovative marketing solutions like social media engagement to enhance customer connection and sales. The revenue model of ACE Tech Inc revolves around the sale of leads and marketing solutions to automotive dealers through B2B transactions. Dealerships purchase customized lead packages, which vary based on their specific sales objectives.
The firm’s pricing reflects the value of these services, as dealers pay for exclusive access to high-intent buyers actively seeking vehicles, thereby maximizing the profitability for their clients. Although ACE Tech Inc has not publicly shared detailed plans for future product launches, the company is focused on expanding its services within the automotive lead generation market. With the recent acquisition by Internet Brands in June 2016, the firm aims to leverage additional resources to enhance its offerings and market reach. Future strategies may include exploring new market segments or geographic regions to broaden its customer base.
Current Investors
MH Sub I, LLC
Primary Industry
Financial Services
Sub Industries
Consumer Finance
Website
www.autocreditexpress.net
Company Stage
Add-on
Total Amount Raised
Subscriber access only
ACE Tech Inc - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | ACE Tech Inc | - |
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