ACCRA Golf Shafts

ACCRA Golf Shafts specializes in designing and manufacturing custom golf shafts, enhancing performance for golfers through tailored fitting solutions. Their products cater to a diverse clientele, including professional fitters and serious amateurs, ensuring exceptional quality and precision. Founded in 2004 by Gawain Robertson in Canada, ACCRA Golf Shafts focuses on creating high-performance golf shafts. In July 2019, the company was acquired by True Temper Sports, Inc.

, a portfolio company of Lincolnshire Management. No information on company pivots or subsidiaries is available. ACCRA Golf specializes in the design and manufacturing of custom golf shafts that prioritize enhanced performance and tailored fitting. Their core offerings include a diverse range of shafts for woods, hybrids, irons, wedges, putters, and vintage clubs, developed through extensive research and innovation.

By collaborating closely with top-tier club fitters, ACCRA ensures that its products meet the specific demands and preferences of golfers at various skill levels. Their shafts are sold internationally, with significant markets in North America, Europe, and Asia, catering to professional golfers and serious amateurs seeking customized equipment. ACCRA is recognized for its commitment to quality and performance, which significantly impacts overall golfing experiences. ACCRA Golf generates revenue through direct sales of its custom shafts to professional club fitters and retail partners globally.

Transactions typically occur in a B2B model, where club fitters purchase shafts for resale, alongside personalized fittings that create additional revenue streams. The company’s flagship products, known for their technological advancements, enhance the fitting experience, driving customer loyalty and repeat business. Pricing varies based on shaft models and customization options selected, reflecting the premium quality of ACCRA's offerings. Following its acquisition in July 2019, ACCRA Golf is poised to leverage its partnership with True Temper Sports, Inc.

to enhance product offerings and expand its market reach. The company plans to introduce new shaft models that incorporate cutting-edge technology aimed at improving performance. Additionally, ACCRA targets expansion into emerging golf markets in Asia and Europe by 2025, strategically increasing its presence and customer base. The recent acquisition is expected to provide the necessary resources to support these initiatives and drive growth in the coming years.