Abt Insurance Agency LLC

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Abt Insurance Agency LLC - overview

Established

2014

Location

Austin, TX, US

Primary Industry

Insurance

About

Based in the US, Abt Insurance Agency LLC specializes in Medicare and health insurance assistance, simplifying the complex insurance landscape for clients through expert consultations and tailored solutions. Abt Insurance Agency, founded in 2014, operates out of Austin, Texas, providing Medicare and health insurance assistance to clients. The company has not undergone any significant pivots or changes in its business strategy. It was established to help clients navigate Medicare options efficiently.


As of November 2025, Abt Insurance was acquired by Senior Market Sales, LLC, enhancing its distribution within the southern United States. The founder's background is not specified. Abt Insurance specializes in providing comprehensive Medicare and health insurance assistance, aimed at simplifying the often complex landscape of Medicare for its clients. The agency’s core service offering includes free consultations with licensed experts who evaluate options from over 30 different insurance carriers, ensuring clients receive tailored solutions that best meet their individual needs and financial circumstances.


By handling all necessary paperwork and providing ongoing support for policy renewals and service, Abt Insurance alleviates the stress associated with navigating Medicare. The primary customer base includes seniors and individuals seeking clarity in their Medicare choices, ensuring that they are well-informed about their available options. The company's services are primarily offered within the United States, targeting various geographical markets where Medicare and health insurance plans are available. Revenue for Abt Insurance is generated primarily through its service model, which does not involve direct charges to clients for consultations or support.


Instead, the firm operates on a commission basis from insurance carriers for policies sold through its platform, establishing a B2B relationship with these insurance providers. Clients engage with the agency to receive personalized consultations and assistance, which in turn leads to policy placements with various carriers. This transaction structure enables Abt Insurance to maintain a zero-cost model for clients while earning revenue through partnerships with insurance companies. The flagship offerings revolve around Medicare plan guidance and health insurance comparisons, allowing customers to effectively navigate their options without incurring upfront fees for the advisory services received.


Following its acquisition by Senior Market Sales, LLC in November 2025, Abt Insurance Agency is poised to expand its distribution in the southern United States and enhance its product offerings. The company aims to leverage this acquisition to grow its geographical footprint within the region. The acquisition's rationale is centered on increasing access to diverse products and services, streamlining operations, and refining its market strategy to better serve clients in new territories.


Current Investors

Senior Market Sales LLC

Primary Industry

Insurance

Sub Industries

Health Insurance, Insurance Intermediaries, Personal Insurance

Website

www.abtinsuranceagency.com

Company Stage

Add-on

Total Amount Raised

Subscriber access only

Abt Insurance Agency LLC - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Add-onCompletedAbt Insurance Agency LLC-

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