Abjad

Abjad is a digital reading platform that provides users access to a vast library of eBooks, catering specifically to Arabic readers across various genres, enhancing the accessibility of literature in the Arab world. Founded in 2012, Abjad operates as a digital reading platform based in Amman, Jordan. The company has successfully raised USD 1. 000 mn in Series A funding co-led by investors Jordinvest, Rimal Capital, and The Innovative Startups and SMEs Fund on December 22, 2020.

Rania Halawi, the founder, has a history of fostering innovative solutions for reading in the Arabic language. Abjad offers a comprehensive mobile application that enables over 1. 5 million Arabic readers to access a diverse library of eBooks spanning fiction, non-fiction, academic texts, and children's literature. Users can download content for offline reading, ensuring easy access to quality Arabic literature, primarily targeting audiences in the Middle East and North Africa, with growing interest in Europe and North America.

Abjad operates on a subscription-based revenue model, allowing users to pay for monthly or annual access to its extensive eBook library. Subscribers can explore a wide variety of titles without incurring additional costs per book. The platform also generates revenue through partnerships with publishers, ensuring a steady flow of new content and providing a share of revenue to authors and publishers based on consumption of their works. With the recent funding of USD 1.

000 mn raised in December 2020, Abjad aims to enhance its product offerings and expand into new markets. The company is focusing on developing upcoming features for its mobile app to improve user experience. Additionally, plans are in place to reach Arabic-speaking populations in Europe and North America by the end of 2023, capitalizing on the growing demand for accessible Arabic literature.