Aarki, Inc.

Aarki, Inc. is an innovative AI-powered mobile marketing platform that specializes in delivering advertising solutions to enhance revenue growth for mobile publishers and brands. Founded by Levon Budagyan, Aarki, Inc. operates from its headquarters in Sunnyvale, US, focusing on mobile marketing solutions.

The company was acquired by Skillz, Inc. in June 2021, enabling Skillz's expansion in the mobile gaming sector. Aarki has executed a total of 6 deals and secured its most recent funding, an Add-on Trade Sale for USD 150. 000 mn led by Skillz, Inc.

Aarki is an AI Powered Mobile Marketing Platform specializing in advertising solutions designed to enhance mobile revenue growth for publishers and brands. The company's core offerings include an AI platform that utilizes deep neural network models for user acquisition and retargeting, which helps clients engage new and dormant audience segments effectively. The platform operates by predicting user value for each bid request, utilizing a multi-objective bid optimization algorithm to maximize ROI based on client-defined key performance indicators (KPIs). Aarki’s services also encompass a privacy-first approach to user segmentation, employing machine learning to create dynamic behavioral cohorts that enhance campaign targeting without compromising user privacy.

Aarki serves a diverse client base that includes mobile publishers and businesses across various sectors, with a significant presence in North America, Europe, and Asia, catering to a wide range of mobile users globally. Aarki's revenue model is predicated on providing a comprehensive suite of services primarily through partnerships and direct-to-client engagements. The company generates income by leveraging its AI platform to execute programmatic advertising campaigns, where clients pay based on performance metrics such as cost per acquisition (CPI) or return on investment (ROI). Transactions are structured around campaign budgets, with clients engaging Aarki for tailored user acquisition and retargeting strategies.

The platform’s unique selling proposition lies in its ability to optimize bidding and creative strategies, resulting in efficient and effective marketing spend. Revenue is driven by both ongoing service agreements and project-based collaborations that focus on maximizing client outcomes through advanced analytics and creative execution. Following the acquisition by Skillz, Inc. , Aarki plans to leverage its AI marketing capabilities to expand into new markets, particularly targeting the mobile gaming sector across North America and Europe by mid-2023.

The recent funding will support the development of new advertising products aimed at enhancing user engagement and maximizing campaign effectiveness.