8i.com

8i is a technology company specializing in volumetric capture to create immersive 3D holograms for use in entertainment, gaming, and virtual reality applications. Founded in 2014 in Wellington, New Zealand, 8i develops advanced technology for creating realistic 3D content. The company has participated in 2 deals, with the most recent being a Series B round in November 2016, which raised USD 27. 00 mn led by WarnerMedia Investments along with other investors such as Baidu Ventures and Hearst Ventures.

The co-founders of 8i are Amir Hanif and Hayes Mackaman. 8i specializes in the development of advanced volumetric capture technology, enabling the creation of 3D holograms and immersive experiences across various sectors. Their core offerings facilitate real-time 3D content creation for industries such as entertainment, gaming, and virtual reality, enhancing user engagement through lifelike holograms. 8i primarily markets its technology to clients in North America, Europe, and parts of Asia, catering to content creators, game developers, and businesses looking to leverage immersive technologies for marketing and training purposes.

8i generates revenue through subscription-based models and partnerships with content developers and technology integrators. This includes recurring fees for platform access, which supports 3D content creation and distribution, alongside revenue-sharing agreements for specific projects. Clients typically engage in tailored package transactions, allowing flexible pricing structures suitable for varying project scales. High-resolution volumetric capture services are among their notable offerings, with pricing reflecting project complexity and scale, fostering long-term client relationships while supporting their digital storytelling efforts.

8i's strategy includes developing new products focused on enhancing their volumetric capture technology to broaden applications in the virtual reality space. The company aims to expand its geographic reach, targeting markets in Asia by late 2023. The recent Series B funding of USD 27. 00 mn will be utilized to accelerate product development and support market entry initiatives, particularly in regions with rising demand for immersive technology solutions.