7Mesh Inc.

7Mesh Inc. is a Canadian company that designs and manufactures high-performance cycling apparel, catering to enthusiasts across diverse terrains such as road, gravel, and mountain biking. Founded in 2013 in Canada, 7Mesh Inc. specializes in high-performance cycling apparel.

The company has focused on enhancing product durability and adaptability to various biking conditions. 7Mesh was co-founded by Calum Davidson and Ian Martin, who have backgrounds in outdoor sports and apparel design. In June 2017, Lululemon USA Inc. , a portfolio company of Advent International, acquired a minority stake in 7Mesh Inc.

, further supporting its growth in the cycling apparel market. 7mesh Industries Inc. specializes in high-performance cycling apparel designed for diverse terrains including road, gravel, and mountain biking. Their product offerings consist of a wide range of apparel such as trail shirts, shorts and pants, jerseys, bibs and tights, thermals, base layers, jackets, and vests, all tailored to enhance the biking experience.

The company emphasizes durability and innovation in its designs, ensuring that their gear provides an optimal fit for various body types, enhancing comfort and performance during rides. 7mesh's products cater primarily to outdoor enthusiasts and cyclists who require specialized clothing for their adventures and are marketed across North America, Europe, and select international markets. Revenue for 7mesh Industries is generated primarily through direct-to-consumer sales, facilitated via their online platform where customers can browse a wide selection of cycling apparel. The company offers promotions such as seasonal sales that can provide discounts of up to 60%, encouraging higher transaction volumes.

Their pricing structure reflects the premium nature of their products, catering to a clientele that values high-quality, performance-oriented apparel. Specific flagship products in their lineup may include their proprietary StashSystem jackets, designed for convenient storage during rides. The business model supports a straightforward transaction process that fosters customer loyalty, driven by their focus on quality and customer satisfaction. 7Mesh Inc.

is focused on expanding its product line with innovative designs tailored for specific cycling activities, targeting launches in the upcoming seasons. The company aims to increase its market presence in Europe and Asia, with plans to enter these regions by 2025. The acquisition by Lululemon in June 2017 has provided additional resources to support these initiatives, enabling 7Mesh to enhance its product offerings and expand its geographic reach.