55ip

55ip is a fintech company that provides an innovative platform for automated, personalized tax-smart investing, enhancing client outcomes while empowering financial advisors with advanced investment technology solutions. Founded in 2015, 55ip is based in Boston, US, and specializes in investment technology tailored for financial advisors and wealth management firms. It was recently acquired by JP Morgan Asset Management on December 2, 2020, from TiFin Group LLC, which is expected to accelerate its product innovation and expand its user base. Vinay Nair, the founder, has a history in the finance industry that informs the company's direction and strategy.

55ip offers a platform designed for automated, personalized tax-smart investing, featuring active tax technology, automated portfolio implementation, and investment models such as Separately Managed Accounts (SMAs) and Direct Indexing. The platform caters primarily to financial advisors, registered investment advisors (RIAs), and wealth management firms across major financial markets including the United States, Canada, and select regions in Europe and Asia, enabling them to optimize investment and tax management strategies. 55ip generates revenue through advisory fees for its tax-loss harvesting services and potential revenue from partnerships with asset managers, custodians, and technology platforms. Clients typically engage through subscription models, providing access to various levels of technology and advisory services tailored to their specific investment management needs.

The acquisition by JP Morgan Asset Management will enable 55ip to accelerate product innovation and expand its user base. The firm plans to leverage this support to enhance its current offerings and explore new markets, aiming to introduce upcoming products designed to further streamline tax-smart investing strategies for its clients. Specific release dates for these new products have not yet been disclosed.