52TOYS Development Co., Ltd.
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52TOYS Development Co., Ltd. - overview
Established
2012
Location
Beijing, -, China
Primary Industry
Consumer Products
About
Based in Beijing, China and established in 2012, 52TOYS Development Co. , Ltd. is a toys company that provides toys and toys communication platform. The company found a toy brand: 52TOYS in 2015.
The company opened more than ten directly-operated brand stores in China in 2021. In May 2025, Wanda Cinema acquired a minority stake of 4% in the company. 52TOYS Development Co. , Ltd.
focuses on collecting toys position and provides a variety of toys containing various elements such as culture, film and television, animation. The number of 52TOYS offline sales channel exceeds 10,000 and includes boutique toy stores, cinemas, bookstores, convenience stores, theme parks. Its products sale area covers China, Japan, North America, Southeast Asia. The company generates revenue though the sales and distribution of toys.
Current Investors
Qiming Venture Partners, Shengjing 360 Group, Hongdao Capital
Primary Industry
Consumer Products
Sub Industries
Consumer Products, Retail
Website
www.52toys.com
Verticals
E-commerce, Mobile Apps
Company Stage
Add-on
Total Amount Raised
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