42matters AG

Based in Zurich, Switzerland, 42matters AG provides mobile and connected TV app intelligence, offering innovative products that deliver in-depth insights into app ecosystems for diverse industries. 42matters AG specializes in mobile app intelligence, enabling clients to access analytics and performance data. Founded in 2011 in Zurich, Switzerland, the company has completed 4 deals. The founders, Andreas Budde and Ivan Delchev, have guided the firm to operational stability.

The current CEO is Andrea Girardello. 42matters specializes in mobile and connected TV (CTV) app intelligence, offering an extensive suite of products designed to deliver comprehensive insights into app ecosystems. The core offerings include the App Intelligence Explorer, which provides detailed market analytics and app metadata, and a suite of APIs that offer near real-time insights into app performance metrics and integrated technologies. Additionally, the company provides regularly updated file dumps that facilitate large data ingestion and aggregation from prominent app stores, making it easier for businesses to analyze and utilize vast datasets.

The primary users of these services include advertising technology firms, cybersecurity companies, and sales and marketing departments across various industries, with a strong emphasis on sectors in North America, Europe, and Asia. These products aim to enhance ad targeting, improve security measures, and facilitate market research, ultimately aiming to drive business growth for their clientele. 42matters generates revenue through a subscription-based model, where clients engage in partnerships to access their suite of app intelligence tools. The transactions primarily occur in a B2B context, with clients subscribing to services that include the App Intelligence Explorer and API access, enabling them to utilize the data for applications such as ad targeting and competitor analysis.

Revenue is derived from the sale of product packages tailored to client needs, including options for high-volume data access through file dumps. Specific pricing plans are designed to cater to businesses of varying sizes, allowing customization based on the scope of data required and the frequency of insights needed. The flagship offerings, including their comprehensive database and API services, are pivotal in forming the basis of their value proposition to clients across diverse geographical markets. In July 2024, SimilarWeb Ltd.

acquired 42matters AG from GCP Gamma Capital Partners and Project A Ventures. This acquisition will enable SimilarWeb to expand its data-as-a-service catalog and enhance its capabilities in the app analytics market. Future product launches are expected to strengthen their app intelligence offerings, with plans to penetrate additional markets in North America and Europe by 2025.