365Scores Ltd.

Based in Israel, 365Scores Ltd. operates as a provider of online live scores services, specializing in delivering real-time sports updates, primarily for football, to millions of fans worldwide. Founded in 2012 in Tel Aviv, Israel, 365Scores Ltd. provides real-time sports score updates and statistics.

The company recently underwent a significant acquisition by Entain plc, which fully acquired it for up to USD 160 million in April 2023. The latest funding was led by LETA Capital, Cedar Fund, and Titanium. Ami Serkis serves as the CEO, and he is among the co-founders including Roei Aharoni, Roy Hayumi, and Yevgeny Brener. The company has secured a total of USD 5.

50 mn across four funding deals, with the most recent being on April 5, 2023. 365Scores offers a comprehensive online live scores service specializing in a range of sports, predominantly football. Launched in 2012, the platform provides real-time updates, fixtures, results, standings, and statistics for various competitions including the FIFA Club World Cup, UEFA WC Qualification, Major League Soccer, UEFA Champions League, and NWSL. The company's core product is its mobile application, designed to deliver fast and accurate sports updates, catering to over 100 million fans globally and available in multiple languages, ensuring accessibility for diverse user demographics.

The revenue model for 365Scores is structured around direct-to-consumer engagement through its mobile application, which includes advertisement-based income and partnerships with sports organizations and broadcasters. Users access free features supported by advertisements, while premium options are available for subscribers seeking an enhanced experience without ads. Specific pricing plans for premium services are not disclosed, but they typically include additional features such as personalized notifications and in-depth statistics. This strategic model allows 365Scores to maintain a broad user base while monetizing its offerings through both advertising revenue and subscription services.

In April 2023, Entain plc fully acquired 365Scores from Cedar Fund, LETA Capital, Titanium, and Emery Capital for up to USD 160 million, with plans to pay USD 150 million upfront and an additional USD 10 million tied to development and sales milestones. This acquisition is expected to support Entain's future growth plans, which may include launching new products and expanding into new geographic markets, although specific details about upcoming products or targeted regions have not been provided.