2nd Set AI

Based in the US, 2nd Set AI provides innovative software solutions that enhance media production workflows across film, television, and sports industries, ensuring accuracy and control over intellectual property during content creation. 2nd Set AI is a US-based company founded in 2024, headquartered in New York. The firm focuses on developing a generative media platform designed for professionals in the film, television, and sports sectors. The founder's detailed history is not available.

The company has completed its first deal as of August 2025, during which it raised an undisclosed amount of pre-seed funding from investors including Cortical Ventures, Firsthand Alliance, and Company Ventures. The company specializes in a generative media platform known as Fidelity 2nd Set AI, designed for the film, television, and sports industries. Its core offerings enable users to seamlessly transition from script to screen, ensuring total accuracy and control over intellectual property. The platform features a multimodal reasoning engine that validates generated visuals against user references, producing on-brand results for various projects.

Notably, it allows for the real-time generation of visuals related to emerging celebrities, products, and logos. The primary clients served include production studios, sports leagues, and marketing agencies across North America and Europe, focusing on enhancing content quality while maintaining compliance with IP regulations. Revenue generation for the company primarily involves B2B partnerships with film studios, sports organizations, and advertising agencies. The business model includes subscription-based plans that provide clients access to their suite of tools and features, facilitating a smooth transition from script development to video production.

Transactions encompass comprehensive service packages that may include licensing agreements for the use of player likenesses and logos, as well as bespoke solutions tailored to client needs. The flagship product, Fidelity 2nd Set AI, is crucial to these transactions, providing a competitive edge in media production and marketing. Looking ahead, 2nd Set AI plans to introduce new products to enhance its generative media platform, with specific launch timelines not detailed. The company aims to expand its market presence into Europe and Asia by the end of 2025.

The recent funding round in August 2025 will support these strategic initiatives, enhancing their capabilities and facilitating new market entry.