2Morrow, Inc

2Morrow, Inc is a digital health company focused on promoting well-being through behavior modification programs, offering tailored solutions for clients such as large employers and health plans across the United States. Founded in 2012, 2Morrow, Inc is headquartered in Kirkland, US. The company specializes in digital health solutions, providing behavior modification programs without any known pivots or changes in business strategy. The firm was co-founded by Brandon Masterson and Jo Masterson, with Jo Masterson serving as CEO.

In March 2021, 2Morrow secured USD 3. 348 mn in funding led by WRF Capital, with participation from other investors including Alliance of Angels, Frontier Angel Fund, and Zelkova Ventures. This funding round marked the total amount raised by the company. 2Morrow specializes in digital health and well-being programs designed to facilitate behavior modification through a holistic approach.

Their core product offerings include three distinct bundles: the Wellbeing Bundle, which focuses on behavioral health and wellness strategies; the Resolve Bundle, aimed at tobacco cessation with additional support for related concerns; and the Breathe Bundle, which emphasizes alignment of actions with personal values and goals. These products are delivered through the 2Morrow Health app, allowing users to access multiple interconnected programs conveniently via their smartphones or websites. The company's clientele comprises some of the largest employers, states, and health plans across the United States, aiming to help their populations maintain a healthier lifestyle. The focus is on facilitating meaningful change in users' lives by connecting mental and physical well-being, particularly in markets within the United States.

2Morrow generates revenue primarily through B2B partnerships with employers, health plans, and states that integrate their behavior modification programs into their wellness offerings. Transactions typically involve subscription models, where clients pay a recurring fee to provide access to 2Morrow's programs for their employees or members. Each of the bundled offerings serves as a flagship product, with pricing structures reflecting the comprehensive nature of the services provided. This approach allows organizations to implement tailored health initiatives that support employee wellness and behavioral change.

The alignment of 2Morrow’s programming with clients' health objectives enhances the overall value proposition, making it an appealing choice for organizations aiming to invest in the health and well-being of their populations. Following the funding raised in March 2021, 2Morrow intends to use the USD 3. 348 mn to scale its digital wellness platform and to expand into medical-grade digital therapeutics for chronic conditions. The company is focusing on the development of new products and strategic expansions into additional markets, although specific timelines or regions have not been disclosed.