200OK LLC

Based in Massachusetts, US, and founded in 2012 by CEO Patrick Campbell, and Facundo Chamut, 200OK LLC, d. b. a. ProfitWell operates as a provider of revenue automation products that primarily serve subscription companies to optimize pricing, reduce cancellations, and offer revenue reporting.

In May 2022, Paddle. com Market Limited, a portfolio company of Business Growth Fund, Kindred Capital, MacPaw Inc. , Notion Capital, 83 North, FTV Capital, KKR, and Silicon Valley Bank, acquired 200OK LLC for USD 200 million. 200OK provides subscription and retention automation software, which includes ProfitWell Metrics, an accurate subscription financial metrics platform, ProfitWell Retain, an automatic churn reduction platform, ProfitWell Recognized, an audited subscription revenue recognition platform, and Price Intelligently, a completely managed monetization intelligence for continual price optimization.

The company’s client base includes multiple B2B (business-to-business) companies, including Atlassian, Autodesk, and Zuora, as well as B2C (business-to-consumer) companies like Blue Bottle Coffee, Meetup, and Lyft. In addition, the company provides a mobile application for both iOS and Android users. Alongside its core products, ProfitWell also offers reporting, billing, taxes, retention, and pricing analytics to SaaS-based companies. The company generates revenue from the subscription of its product packages, which include Retain (based on revenue recovered), Recognized (USD 1,000/month), and Price Intelligently (USD 15,000 per month).

The acquisition enables 200OK LLC to bring additional resources which will help build the brand and product.