1Above

1Above specializes in hydration solutions, offering effervescent tablets that enhance traveler well-being by combating dehydration and jet lag, tailored for busy individuals and globe-trotters. Founded in 2010 and headquartered in Auckland, New Zealand, 1Above produces hydration tablets designed for travelers. The company was founded by Aquib Khan, who has a history of entrepreneurial ventures. In August 2013, Movac invested NZD 2.

4 million in the company, bringing the total amount raised to NZD 2. 52 million. The latest round of funding occurred on August 29, 2013. 1Above's core product offering consists of effervescent tablets designed to support hydration and provide essential nutrients, specifically targeting the needs of travelers and individuals with busy lifestyles.

The primary ingredient, Pycnogenol®, derived from French maritime pine bark, functions as a powerful antioxidant that helps combat oxidative stress during travel. The tablets are available in two flavors—Berry and Citrus—and are packaged in various formats, including tubes containing ten tablets, twin packs, and value packs. These products address common issues faced by travelers, such as dehydration and jet lag, making them ideal for use during long-haul flights, work trips, or social events. 1Above primarily serves customers in international markets, particularly targeting business travelers and vacationers in regions including North America, Europe, and Asia.

1Above generates revenue through direct-to-consumer sales of its hydration tablets, structured as one-time purchases or possibly through subscription models that encourage repeat purchases. Customers can select various packaging options based on their travel needs, with the potential for bulk purchasing to appeal to frequent travelers or corporate clients. While specific pricing details for each product are not disclosed, the company’s flagship product is the 1Above Jet Lag Relief tablet, which constitutes a significant portion of their offerings. This product is marketed not only to individual consumers but also to businesses and wellness retailers that seek to incorporate travel health solutions into their product lines.

The strategic focus on convenience and efficacy in hydration and recovery positions 1Above as a key player in the wellness and travel health market. In August 2013, 1Above received an investment of NZD 2. 4 million from Movac, which will be utilized to support the development of new products and expand into new markets. The company aims to introduce additional hydration solutions aimed at travelers by the end of 2014.

Plans for geographic expansion include targeting new regions in Asia and Europe by 2015, enhancing its market presence in the wellness sector.