190 Octane Retail, LLC

Based in Louisiana, 190 Octane Retail, LLC, established in 1983, specializes in providing a range of specialty frozen beverages that enhance social events and celebrations throughout the United States. 190 Octane Retail, LLC operates under the brand Fat Tuesday, known for its vibrant frozen drink offerings. The company was founded in Mandeville, Louisiana, by individuals yet to be disclosed in public records. It has executed two deals, with the most recent deal occurring on June 14, 2022.

The current CEOs are Alex Monahan and Kevin Higgins, who lead the company’s operations and strategic direction. Fat Tuesday primarily offers a variety of specialty frozen drinks and souvenir cups that enhance social gatherings and celebrations. The core product line includes trademarked beverages such as the 190 Octane® and Cat 5 Hurricane®, alongside popular combos like the Entourage and Pain In The Ass. These products are designed to provide customers with refreshing and flavorful options for parties, events, and casual outings, drawing in consumers looking for unique drink experiences.

Fat Tuesday’s products are available at select locations across key markets in the United States, catering to a wide demographic that includes both adults seeking leisure beverages and event organizers looking to elevate their festivities. Fat Tuesday's revenue generation model revolves around direct-to-consumer sales through its retail outlets. The company operates on a transactional basis, where customers purchase drinks and souvenir cups individually, often in a social setting. Given the popularity of their signature drinks and the collectible nature of their cups, transactions are typically made as one-time purchases during visits to their locations.

Each location offers a range of prices associated with their products, particularly focusing on their flagship items, which contribute significantly to overall sales. This model not only capitalizes on impulsive buying behavior but also fosters brand loyalty through the sale of unique merchandise that customers are inclined to take home. Looking ahead, Fat Tuesday is exploring the design and launch of new frozen drink flavors to expand its product line, aiming for release by mid-2023. Additionally, the company plans to enter new geographic markets, targeting cities in Florida and Texas for potential expansion by 2025.

The recent funding secured on June 14, 2022, will be utilized to support these initiatives, enhancing product development and market outreach efforts.