180s, LLC

180s, LLC is a winter apparel company that specializes in innovative ear warmers, gloves, neck warmers, and hats designed for comfort and warmth during cold weather. Founded in 1995 in Baltimore, US, 180s, LLC focuses on designing winter apparel that enhances user comfort in cold conditions. The company has maintained its core product offerings without any significant pivots or changes in business operations. Susan Shafton is the CEO of the company, which has successfully completed two deals in its history.

180s, LLC specializes in the design and production of winter apparel, focusing on ear warmers, gloves, neck warmers, and hats. Their products are made from high-quality materials such as wool and fleece, ensuring optimal thermal insulation. The company serves a diverse clientele, including men, women, and children, with specific collections such as the Chesterfield Wool Ear Warmers and Camo Ear Warmers, ensuring both functionality and aesthetic appeal. Products are primarily sold in the United States through a retail market and direct-to-consumer sales on their online platform.

180s, LLC generates revenue through direct sales of its winter apparel products via its e-commerce platform. Customers place one-time orders for items like Chesterfield Wool Ear Warmers priced at USD 29. 99 and Camo Men Ear Warmers also priced at USD 29. 99.

The company's revenue model is centered around individual transactions, with promotional discounts like a 10% off end-of-winter sale and free shipping helping to enhance customer acquisition and retention. 180s, LLC is focused on expanding its product lineup by designing new winter apparel products slated for release in the upcoming winter season. The company is also targeting expansion into new geographic regions, specifically aiming to enter the Canadian market by late 2024. Recent funding from Patriarch Partners, which exited its stake in the company, will be utilized to support these new product developments and market expansions.