180byTwo

180byTwo is a data-driven marketing solutions provider focused on optimizing B2B customer acquisition and engagement through advanced analytics and technology-driven strategies. Founded in 2017 and headquartered in Clearwater, US, 180byTwo specializes in marketing solutions that leverage analytical insights for effective customer engagement. The company was acquired by MeritDirect LLC, a portfolio company of Mountaingate Capital, in November 2020. The CEO and founder details are not available.

180byTwo offers comprehensive B2B marketing solutions, utilizing a global data platform that enables businesses to understand their customers better. Key offerings include audience identification, programmatic display advertising, and content syndication, aimed at enhancing marketing strategies for clients in various industries such as technology and human resources. The company's solutions are tailored to meet the needs of North American and European markets, helping organizations improve their marketing effectiveness. 180byTwo generates revenue through subscription-based models and long-term contracts, providing clients with access to its full suite of data-driven marketing services.

The company's pricing structure, including flagship offerings such as the 180byTwo Marketing Cloud, is customized based on client requirements, ensuring ongoing support and optimization. Following its acquisition in November 2020, 180byTwo aims to enhance its product offerings and expand into new geographic regions. The company is currently focusing on developing new products and plans to introduce these innovations by the end of 2022. Additional strategies include targeting expansion into emerging markets, specifically in Asia and Latin America, to diversify its client base and increase market reach.